branding · logo exploration · takeaway cards
Bottles & Bitters is a sub-brand concept pitch for the alcohol retail company Total Wine & More.
Brand inspiration mood board
The brand would mainly consist of in-store displays which marketed mixed drink kits and ideas to customers on a monthly basis.
Logo exploration
Fonts and color palette
Brand elements such as logos, fonts, colors, photography style, illustration style, and recipe card takeaways were explored.
Retro-inspired spot illustrations and pattern design
Lifestyle and product photography suggestion
Cocktail recipe takeaway cards